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Breeze High: The Musical
I collaborated with Co-Loop and TBWA\Chiat\Day LA to produce a one-of-a-kind mini-musical telling the story of Almond Breeze Blended with Real Banana with the help of Almond Breeze fans.
This was a 6 minute musical with 5 original songs composed by Disney music director John Glaudini and voiced by real Almond Breeze fans. This musical told the story of the new student at Breeze High, Banana, and how he and Almond fell in love. Singer-songwriter Jax voiced Almond Tree, our narrator. Other characters Chocolate, Vanilla, and Honey filled out our main cast and propelled the story forward! The musical was featured in Muse by Clio, Mobile Marketing Magazine, and has received over 4 million impressions on TikTok and counting.
I was responsible for creating the puppets, set design, storyboarding, lighting, puppeteering, filming, and directing the musical, with the help of my collaborator Conner Jones who edited, sound designed, and executed motion graphics.
Check out the full 6 minute cut of the musical below
Everything’s Breezy at breeze high
We wanted this world to feel active and multidimensional, while using a DIY aesthetic. I created all puppets and set from craft items such as paper, tin foil, masking tape, cardboard, newspaper, and felt. We built an entire world that was colorful and charming as a backdrop for a classic high school sweetheart trope.
Pre-Production Behind the scenes
Filming + Post-production Behind the scenes
The music was composed by Disney musical director John Glaudini, and we cast real fans who submitted auditions to TikTok!
Additional Social content
Musical Teaser
We recreated a milk carton shape and hand-painted the Almond Breeze Blended with Real Banana design. I puppeted paper mache hearts and music notes rising out of the carton, and lettering that said “The Musical Event of the Year, Coming Soon to Your TikTok.” My collaborator Conner Jones also edited, sound designed, and executed motion graphics on this teaser.
Blue Carpet Premiere
We created this social content that shows our Breeze High: The Musical main cast attending a blue carpet premiere, and being hounded by paparazzi.
Press
Read more about the creation of this project in this article by the TBWA\Chiat\Day LA team on Muse by Clio. The project was also featured in Mobile Marketing Magazine.